DIGI staffers visit Radio Clinic

Members of the DIGI product, brand and marketing teams underwent intensive treatment at a Radio Clinic organized by Radio Therapy.

The managers and executives, who were from DIGI Prepaid, Postpaid and Djuice teams, were exposed to crucial strategies in radio commercial conceptualisation and production. The treatment consisted of presentations on understanding the indestructible medium; strategies and tactics on how music can transform a radio commercial; the importance of character and casting in radio; as well as a showcase of award-winning work.

Radio therapists Patrick Teoh and Leonard Lee were on hand to share their insights and experience of scripting, directing and producing outstanding radio commercials. In addition, legendary axeman Jose Thomas shared his trade secrets on music direction and studio production tips with the visitors.
Jasmine Lee, Digi's Senior Manager of Mobile Internet Services, commented "We gained a deeper awareness of the creative and production skills involved. And the showcase of commercials prove that Malaysians are every bit as capable in producing work of global standards".

She added, "As one of the largest brand advertiser in Malaysia, DIGI is always on the lookout for opportunities to build a stronger brand and deliver better products and services of value to our customers. Radio has always been a vital part of our media strategy"